WHY NOW

Sales quality is no longer only a performance issue.

It is now a governance issue.

June 1, 2026

Japan's strengthened insurance distribution requirements entered force

Source
Financial Services Agency, March 2026

Regulatory action across Japan has raised the bar for suitability, disclosure, and supervision. The conversation has always mattered. Now it has to be on the record.

Sales Governance

Sales quality and compliance are now the same problem.

Regulatory Direction

The FSA has moved from policy guidance to active supervision.

Market Reality

Suspensions, investigations, and improvement orders. The audit trail is now a board-level concern.

THE RECORD, IN PRACTICE

Every conversation, on the record.

Click a question to see where it lands in the record

What Matters Most?

Why This Recommendation?

What Alternatives Were Discussed?

What Decision Was Made?

Where Is Review Needed?

Can We Explain What Happened?

Hoken Budd-E Record: Customer Understanding & Recommendation

No review required
What Matters Most

- Income protection
- Children's education
- Mortgage coverage
- Second child expected

Why This Recommendation

- Fits need for guaranteed long-term protection
- Supports education funding

Alternatives Discussed

- Term life: lower premium, declined
- Whole life: selected
- ULIP: out of scope

Customer Decision

- Selected whole life option
- Confirmed understanding of alternatives

Review Status

- Reviewed for high-risk flags
- None found, no manager review required

Evidence Trail

- Needs confirmed
- Disclosures completed
- Alternatives discussed
- Understanding confirmed

BEYOND COMPLIANCE

You can't improve conversations you can't see.

That record isn't only for compliance. It's a coaching tool. Most managers review paperwork; very few review the interactions that actually drive customer decisions.


For Advisors

Help advisors ask better questions

Surface needs, priorities, and goals before recommending anything.

Connect recommendations to needs

Link what matters to the customer with what you recommend.

Stay in the conversation

Hoken Budd-E creates the record. Advisors stay focused on the customer, not paperwork.


For Sales Leaders

Make great behaviors repeatable

Know what top performers do differently. Scale it.

See patterns across the team

Spot patterns across advisors, branches, and teams.

Scale what works

Build it into how the whole team operates.

FROM RECORD TO OUTPUT

One conversation. Six outputs.

All of it (the record, the coaching signal) comes from the same conversation. Hoken Budd-E converts what happens in the room into structured intelligence, ready to use across the business.

Customer Profile

Customer needs, life events, and household situation.

Intent Capture

What the customer wanted, and why.

Meeting Summary

Key points, decisions made, and open items.

Next Actions

Follow-up timing, owner, next steps, and product considerations.

CRM / 360 Update

Structured customer data reflected with zero manual entry.

Coaching Hints

What's working across the team, and what to improve.

Intelligence flows into workflow, coaching, and customer understanding.

See the conversation that creates this →